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The 3 Deadly Sins Of Motivational Speakers And How To Avoid Them



A


s I survey the speaker's        and caffeine. The O.T.T. will at  
market I've become a tad        any given moment find it          
weary willfully wearing the     necessary to expend tremendous    
title "Motivational Speaker". All     amounts of energy racing about    
speakers worth their salt seek to     the platform as if a sniper has   
motivate or cause action. Maybe       them in the crosshairs. During    
it's just me, but does the mere       smaller office presentations, The 
mention of the term "Motivational     O.T.T. speaker may also be seen   
Speaker" conjure irritating           jumping atop a desk shouting "Go  
mental pictures in your               For It!" or performing their best 
subconscious mind? There are far      impressions of former Governor    
too many stereotypes being            and one time Presidential         
propagated regarding speakers. I      hopeful, Howard Dean's famous     
will address a few of these           "YEAAAAAHHHHHH".                  
speaker stereotypes and hopefully                                       
simultaneously construct a            It didn't work for Mr. Dean       
not-to-do list that aspiring          either.                           
speakers may use on their roads                                         
to success in the lucrative           Reality:                          
speaking industry.                                                      
                                      I do not desk hurdle. Many        
Motivational Speaker Stereotype       professional speakers whom I      
Number One:                           admire keep their gestures        
                                      natural and their tones           
The "Over-The-Top" Speaker            conversational in nature. This is 
                                      not "Ringling Brothers, Barnum &  
The "Over-The-Top" Speaker or the     Bailey" and a speaker's stage is  
O.T.T. Speaker appears to have        not a big tent.                   
discovered a new fad diet which                                         
includes mountains of pure sugar      Motivational Speaker Stereotype   



Number Two:                           be used if they directly support  
                                      and impact the overall theme of   
The "Too Much Information"            your program. Please allow me to  
Speaker                               cement my viewpoint with a brief  
                                      story: During my first            
In efforts to emotionally connect     professional position as a        
with the audience, the notorious      paralegal for a government agency 
T.M.I. Speaker offers up way Too      I had the marvelous opportunity   
Much Information of a personal        to work side-by-side with a       
nature. To the bewilderment of        number of experienced individuals 
the hiring authority, the TMI         and mentors. These mentors taught 
speaker utilizes 90% of their         me many compelling business       
time recanting inner-turmoil,         principles that I currently       
teary-eyed, blow-by-blow              utilize. One day at work on a     
commentaries of abuse, personal       crowded elevator I struck up a    
struggles and tragedies. Though       conversation with one such        
touching, the program's focus is      mentor. In the efforts to protect 
obscured and the message diluted      the innocent and the ignorant     
by the T.M.I. Speakers deluging       I'll refer to the mentor in this  
pity party. The T.M.I. speaker        story as "Mr. Edwards".           
fails to realize the goal of any                                        
program is to inspire some sort       Me: Hello Mr. Edwards, I noticed  
of action of the audience, not to     you in the lobby earlier today... 
become a martyr or charity case.                                        
                                      Mr. Edwards: Yes, Timothy my      
Reality:                              family paid me a visit...         
                                                                        
Engaging your audience is the         Me: Really? Was that your son you 
goal of any professional speaker,     were holding earlier?             
but personal stories should only                                        



Mr. Edwards: Oh no, that was my       GOOGLE. Yes, the H.T.L.P. catches 
nephew. I can't have kids, I'm        the audience's attention, but has 
sterile.                              no inkling where to go from       
                                      there, except, you guessed it,    
Me: Okay                              onto the next variation of        
                                      visual, vain displays which       
Motivational Speaker Stereotype       culminate into sensory overload   
Number Three:                         and useful substance deprivation. 
                                                                        
The "High-Tech, Low-Performance"      Solution:                         
Speaker                                                                 
                                      Many professional motivational    
The H.T.L.P. Speaker loves to put     speakers acknowledge the need to  
on a show! The H.T.L.P's program      capture the audience's attention, 
not only begins, its middle and       but should a professional speaker 
its end is littered with              need a truckload of explosives to 
state-of-the-art, eye-popping         do it? No. The highly regarded    
sound-effects and a fantastic         professional speaker realizes     
frenzy of flashy visuals. In the      that he or she is the distributor 
outset the audience is totally        of the information being          
mesmerized, but it becomes            disseminated not some slide       
grossly apparent that the             projector, movie screen or        
H.T.L.P. is heavy on the glitz        artificial simulator. The speaker 
and light on the substance. The       who relies too heavily on         
H.T.L.P. is a show-person. The        electronics to deliver a message  
H.T.L.P's entire speech can be        detracts from the human-element   
boiled down to a bookmark of          of their content. Limiting the    
inspirational quotes which can be     bells and whistles in the show    
readily found by any 12-year-old      will allow both the audience and  
conducting a 30-second search on      the speaker to focus on the theme 



and purpose of the program.           role-playing, personal anecdotes, 
Clients watching their Rate of        eye contact and poignant          
Investment (ROI) versus their         quotations all serve as a means   
Rate of Return (ROR) will expect      to effectively communicate the    
less show, more business and          overall theme of a motivational   
measurable results to justify a       speaker's message. A speaker      
speaker's fee. In short, if the       shouldn't rely on any one method  
only requirements for an              too heavily and the ultimate goal 
effective presentation are flashy     must always be to leave the       
PowerPoint slides and spectacular     audience with a course of action  
visuals, there's no need for a        they are motivated to pursue.     
human-being, and I beg to differ.     After all, it's what happens      
                                      "after" we leave the stage that   
Wrap Up:                              matters most, right? A            
                                      professional speaker who leaves   
Many elements can be included in      his client with positive          
a speaker's arsenal to deliver        measurable end-results is a       
the utmost impact in their            highly sought-after resource and  
programs. Story-telling, humor,       no joking matter.                 
props, visuals, gestures,             

                              






About the Author:

Timothy Crawford is DC, MD and VA's Top Up and Coming Motivational Speaker. Timothy delivers high-content Corporate Event Programs as well as Inspirational Infusions to Associations and Civic Groups. Visit his website for more information on this dynamic speaker:(http://www.timothycrawford.com)


Read more articles by: Timothy Crawford

This article is distributed by: www.iSnare.com


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